Overnight enquiries go cold
The message arrives at 10pm. You reply at 9am. Some of those people have already booked someone else.
03 AI chatbots
A chatbot that knows your business, not the internet.
Trained on your services, pricing and policies — so it answers accurately, qualifies properly, and hands to a person the moment it should. The handover is the part most chatbots get wrong, so we build that first.
- Answers only from your content
- Hands over instead of guessing
- Full transcript history you own
The problem
Enquiries do not arrive during office hours.
A large share of business enquiries come in outside working hours. Speed of first response is one of the strongest predictors of winning the job — and overnight, yours is zero.
The same six questions, endlessly
Pricing, availability, service area, timescales. Hours a week answering questions with the same answer every time.
Unqualified enquiries eat the day
Calls that were never going to convert take the same time as ones that would.
Generic bots make it worse
A bot that cannot answer and cannot hand over is more damaging than no bot, because it wastes the customer's time before losing them.
How it works
AI Chatbots, in shape.
Hi — I need help choosing a service.
Happy to help. What are you trying to achieve?
We need more leads. Our site gets traffic but nobody calls.
That usually points at either the pages the traffic lands on, or how enquiries are handled once they arrive. Roughly how many visitors a month?
About 2,000.
Enough to work with. I can book you a 20-minute call with the team — or send a short breakdown by email first. Which would you prefer?
Outside what it knows, it hands to a person with the transcript attached.
Illustration of a typical conversation. Responses come from your own documented content.
Our approach
Grounded answers, honest limits, fast handover.
We build chatbots that answer from your documented content and say so when they cannot help — then pass to a person with the conversation attached. Confident wrong answers are the failure mode we design against.
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Answers grounded in your content
Retrieval from your own documentation, so responses come from what you actually published.
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Handover designed first
Clear escalation to a person with full context, rather than a loop of unhelpful replies.
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Actions, not just answers
Where it helps, the bot can capture details, qualify against your criteria and book directly.
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Transcripts you can learn from
Every conversation stored and reviewable, which usually reveals gaps in your website copy.
What's included
What a chatbot build includes.
From a focused FAQ assistant to a qualifying sales assistant connected to your booking system.
Knowledge base setup
Your services, pricing, policies and documentation structured so the bot can retrieve from it accurately.
Conversation design
How it opens, what it asks, how it qualifies and when it stops — designed before it is built.
Website integration
Embedded on your site with styling that matches your brand rather than a generic widget.
Lead qualification
Questions that establish fit against your real criteria, with the answers passed on.
Appointment booking
Connected to your booking or CRM system so it can offer genuine availability.
Human handover
Escalation paths to email, live chat or a callback request, with the transcript attached.
Multi-channel deployment
The same assistant on your website and messaging channels where it makes sense.
Guardrails and tone
Scope limits on what it will discuss, and a voice that matches how your business speaks.
Transcript logging
Searchable conversation history for review, training and spotting content gaps.
Ongoing tuning
Reviewing real conversations and improving answers and handover thresholds.
Use cases
What businesses use chatbots for.
Realistic examples. What fits your business depends on your data and process — that is what the first call establishes.
After-hours enquiry capture
Answer the common questions, capture contact details and intent, and queue a callback for the morning.
Lead qualification
Establish service type, location, timescale and budget range before a salesperson spends time on the call.
FAQ deflection
Handle pricing, availability, service area and process questions that currently interrupt your team.
Support triage
Resolve the routine issues and route the rest to the right person with the detail already gathered.
Booking assistance
Walk a customer through choosing a service and securing a slot without a phone call.
Internal knowledge assistant
Let staff query your own procedures and documentation, with a link back to the source.
Technology
What we build with.
Tools we actually use. If your stack needs something not listed, ask — we will tell you honestly whether we can integrate with it.
Conversational AI
LLM integrationRetrieval augmentationIntent handlingGuardrails
Knowledge
Document ingestionVector searchSource citationContent sync
Channels
Website widgetMessaging platformsEmail handoverCallback requests
Business systems
CRM APIsBooking systemsn8n workflowsEmail & SMS
Outcomes
What it changes.
Instant response, always
First reply in seconds regardless of hour, which is where a lot of jobs are won.
Fewer enquiries lost overnight
Details captured while the person is still interested rather than the next morning.
Time back for your team
Routine questions handled, so people focus on conversations that need them.
Better-qualified conversations
Sales calls start with the basics already established.
Insight into what people ask
Transcripts show the questions your website is failing to answer.
Scales with traffic
A busy week does not mean a longer queue.
How it runs
From content to a live assistant.
Seven stages. Nothing touches live systems until it has been tested against real cases.
01
Discover
What people actually ask, and what a good outcome for each looks like.
02
Plan
Conversation design, qualification criteria and handover rules agreed.
03
Build
Knowledge base, retrieval, guardrails and interface built and styled.
04
Integrate
Connected to your booking, CRM and notification channels.
05
Test
Run against real historical enquiries and reviewed for accuracy and tone.
06
Launch
Deployed with handover monitored closely through the first weeks.
07
Improve
Transcripts reviewed, answers refined, gaps in your content filled.
Questions
About ai chatbots.
If yours is not here, ask us directly — you will get a straight answer rather than a sales call.
A bad one will. The ones that work answer the handful of questions people actually ask and hand straight over for anything else, without pretending. We build the handover path before the answers, because that is the part that determines whether people trust it.
That is the risk we design against. Answers are retrieved from your own content rather than generated freely, the scope of what it will discuss is constrained, and low-confidence situations escalate to a person instead of guessing. It is not a theoretical concern and we do not treat it as one.
Whatever you already have — service pages, pricing information, policies, FAQs, terms. If that material is thin or contradictory, tidying it is part of the project, and it usually improves your website at the same time.
Yes, where you have a booking system with an API, or where we have built one. It offers genuine availability rather than promising slots it cannot confirm.
No, and we would not position it that way. It handles the repetitive questions so your team handles the ones that need judgement. Businesses that use it to avoid staffing support entirely tend to regret it.
Conversations handled without escalation, enquiries captured outside hours, and how many became real leads. We agree the measure before launch and report against it.
Related AI solutions
These are usually built together.
Most projects combine two or three — an agent that runs on n8n workflows, or a chatbot that hands to a custom system.
Tell us the six questions you answer every day.
We will show you what an assistant trained on your own content would do with them.