The landing page undoes the campaign
You pay for the click, then send it to a slow homepage with no clear next step. The ad worked. The page did not.
Digital marketing
Campaigns measured on booked work, not impressions.
Google Ads, paid social, social media management and campaign creative. And because we also build the pages the ads point at, we can fix the leak rather than just report it.
- You own the ad accounts
- Spend and fees reported separately
- Landing pages fixed, not just flagged
The problem
Most wasted ad spend is not wasted on ads.
The campaign gets blamed because it is the visible part. The money usually goes somewhere else.
Nothing is tracked properly
Conversions counted as form views, phone calls not tracked at all, so the reporting cannot tell a good campaign from a bad one.
Broad targeting eats the budget
Wide keyword matching and loose audiences spend most of the money on people who were never going to buy.
Nobody reports on cost per job
Impressions, clicks and CTR go up. What a booked job costs stays unknown.
Our approach
Fix the destination, then buy the traffic.
We would rather spend the first two weeks on tracking and landing pages than on launching fast. It is unglamorous and it is where most of the return comes from.
-
Tracking before spend
Conversion tracking, call tracking and GA4 set up and verified before a campaign goes live.
-
Landing pages we can actually change
We build and iterate the destination, so a conversion problem gets fixed instead of reported.
-
Tight targeting, reviewed weekly
Negative keywords, audience exclusions and placement control to stop budget leaking.
-
Creative that matches the search
Ad copy and visuals written against the intent behind the query, not one generic message for everyone.
What's included
What we run.
Campaign management is billed as a clear monthly fee separate from your ad spend. The spend goes to the platform, not to us.
Google Ads management
Search, Performance Max and remarketing campaigns built, monitored and optimised weekly.
Meta and paid social
Facebook and Instagram advertising with audience building, creative testing and budget control.
Conversion tracking setup
GA4, Google Ads conversions, call tracking and form tracking configured and verified.
Landing page build and testing
Purpose-built pages for each campaign, iterated against real conversion data.
Social media management
Ongoing content, scheduling, community responses and reporting for business social accounts.
Campaign creative
Ad copy, static creative and short-form video produced with our design and video team.
Audience and keyword research
Who to target, what they search, and which segments are worth excluding.
Budget management
Allocation across campaigns and channels, with pacing so budget lasts the month.
A/B testing
Structured testing on headlines, creative and landing pages rather than random changes.
Monthly reporting
Spend, leads, cost per lead and cost per booked job, with what we are changing next.
Outcomes
What changes when it is run properly.
Lower cost per enquiry
Tighter targeting and better landing pages mean the same budget produces more work.
Visibility on what pays
You can see which channels, campaigns and keywords produce booked jobs, and fund accordingly.
Results while SEO builds
Paid traffic produces enquiries in weeks, covering the gap while organic visibility develops.
Faster learning
Ad data tells you within weeks which messages and search terms convert — useful well beyond the ads.
A consistent presence
Social management keeps the business visible between campaigns instead of going quiet.
Accounts that stay yours
Campaigns run in your ad accounts. If we part ways, the history and the data stay with you.
How it runs
Track, build, launch, optimise.
Scope and price agreed in writing before anyone starts building.
01
Discover
What a customer is worth, what you can afford per enquiry, and where they currently come from.
02
Strategy
Channel mix, targeting, budget allocation and the offer, agreed before spend starts.
03
Build
Tracking, landing pages, audiences and creative built and tested.
04
Launch
Campaigns go live with conservative budgets, monitored daily through the first weeks.
05
Grow
Weekly optimisation and monthly reporting. Scale what pays, cut what does not.
Questions
About digital marketing.
If yours is not here, ask us directly — you will get a straight answer rather than a sales call.
Work backwards. If a job is worth two thousand dollars and you would happily pay two hundred to win one, that sets your cost-per-enquiry ceiling. Multiply by how many jobs you want per month and you have a starting budget. We would rather start small, prove the numbers, then scale.
No. Ad spend goes directly to Google or Meta from your own account. Our management fee is separate and stated up front, so you always know what the platform got and what we got.
Paid search can produce enquiries in the first week once tracking and pages are ready. The first month is mostly learning — the cost per lead usually improves noticeably in months two and three as we cut what is not working.
Almost always. Homepages are built to serve everybody, which makes them a poor destination for a specific search. A focused page matched to the query typically converts several times better for the same spend.
Yes. We audit what is running, keep what works, and tell you honestly if the account is worth restructuring rather than continuing.
Yes — social media management is a separate service that can run alongside paid campaigns or on its own.
Find out what a booked job is actually costing you.
Send us your current campaigns and we will tell you where the budget is going — before you commit to anything.