Carts fill up and never convert
Surprise shipping costs, a forced account signup, or a checkout that takes six screens on a phone. Each one loses a share of buyers.
E-commerce solutions
An online store is a system, not a page.
Product architecture, checkout friction, shipping logic and reporting all decide whether a store makes money. We build storefronts on the right platform for your catalogue — and set up the reporting so you can see what is actually moving.
- Platform chosen for your catalogue
- Checkout built to convert
- Reporting you will actually read
The problem
Traffic is rarely the reason a store underperforms.
By the time someone reaches your checkout they have already decided they want the thing. Most of what goes wrong happens after that point.
Nobody can find the product
Categories that made sense to whoever set them up, a search box that returns nothing useful, and filters that do not match how people shop.
The store is slow under load
Fine on a quiet Tuesday, unusable during a promotion — which is exactly when it costs you.
You cannot tell what is working
Sales totals but no view of which products, channels or campaigns produced them, so every decision is a guess.
Our approach
Right platform, clean structure, checkout that gets out of the way.
We do not have a preferred platform we sell to everyone. Catalogue size, how you fulfil, how often products change and where else you sell all point to a different answer — and we pick from that, not from habit.
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Shopify, WooCommerce or custom
Chosen on fit and total cost of ownership, with the reasoning explained before you commit.
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Product architecture that matches how people shop
Categories, filters, variants and search built from how customers actually describe what they want.
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Checkout friction removed
Guest checkout, clear shipping costs early, mobile-first payment, and fewer steps between decision and done.
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Reporting wired in from day one
Product, channel and campaign performance visible without exporting anything.
What's included
What an e-commerce build covers.
New stores and rebuilds. Migration from an existing platform included where you are moving.
Platform selection
An honest comparison of Shopify, WooCommerce and custom for your catalogue, fulfilment and budget.
Store design and build
A storefront on your brand, designed for browsing on a phone as the default rather than the afterthought.
Product data and catalogue structure
Categories, variants, attributes, filtering and search built around real buying behaviour.
Checkout and payment integration
Card, wallet and buy-now-pay-later options, with tax and shipping rules configured correctly.
Shipping and fulfilment setup
Rates, zones, carrier integration and the connections to whoever picks and packs.
Platform migration
Moving from an existing store with products, customers, orders and URLs preserved.
E-commerce SEO
Product and category page structure, schema markup, and redirect mapping so rankings survive the move.
Multi-channel selling
Connecting to marketplaces and social commerce so inventory stays in sync.
Analytics and conversion tracking
GA4 e-commerce tracking, funnel visibility, and reporting on the numbers that drive decisions.
Ongoing support
Updates, seasonal changes, promotions and performance work after launch.
Outcomes
What a better-built store gives you.
More of your traffic converting
Removing checkout friction improves revenue without spending another dollar on ads.
Products people can actually find
Better structure means more of your catalogue gets seen instead of the same six items.
A store that holds up under a promotion
Performance work means your busiest hour is not your worst experience.
Decisions based on data
You can see which products, channels and campaigns pay, and stop funding the ones that do not.
Room to add channels
Marketplaces and social commerce can be added without a second inventory system.
Rankings that survive a rebuild
Migration handled with redirects and structure preserved, so organic traffic does not reset to zero.
How it runs
From catalogue to live store.
Scope and price agreed in writing before anyone starts building.
01
Discover
Catalogue, margins, fulfilment and where else you sell.
02
Strategy
Platform choice, information architecture and migration plan, in writing.
03
Build
Store build, product data, checkout, shipping and integrations in reviewable stages.
04
Launch
Test orders end to end, redirects mapped, analytics verified, then go live.
05
Grow
Conversion work, SEO and channel expansion once real data is coming in.
Questions
About e-commerce solutions.
If yours is not here, ask us directly — you will get a straight answer rather than a sales call.
Shopify suits businesses that want fulfilment and payments handled with minimal maintenance, and are comfortable with a monthly platform fee. WooCommerce suits stores that need unusual pricing, membership or content alongside products, and where you want more control over hosting. We compare both against your catalogue and tell you which is cheaper over three years, not just at signup.
Yes. Products, variants, customers, order history and URLs come across, with redirects mapped so search rankings and existing customer bookmarks keep working.
Mostly by removing things. Guest checkout instead of forced registration, shipping costs shown before the final step, fewer form fields, wallet payment options, and a mobile layout that does not require zooming. Then we measure the funnel and keep removing.
We handle the structure and can produce product visuals through our design and video team. Product descriptions we can write, but the best ones usually come from you and get edited by us — you know the objections better than we do.
Usually yes, where those systems offer an API. We will confirm what is possible before quoting rather than after.
Platform fees, payment processing, hosting where applicable, and any paid apps or extensions. We list these before you commit so the running cost is not a surprise in month two.
Tell us where your store is leaking.
Send us the URL and what you think the problem is. We will tell you what we actually find.