The logo exists in six versions
Different colours, different proportions, one with a white box behind it, and nobody knows which is correct.
Graphic design & branding
A brand that holds together everywhere.
A business that changes shape between its website, its van and its invoices reads as one that is not quite established yet. We build logos, identity systems and marketing visuals that stay consistent wherever they appear.
- Full file ownership on completion
- Source files, not just exports
- Guidelines so it stays consistent
The problem
Inconsistency reads as inexperience.
Nobody consciously judges a brand for using three different blues. They just quietly conclude the business is smaller or newer than it is.
No usable source files
Only a low-resolution PNG from a designer nobody can reach, so every new use starts with a compromise.
Every piece looks like a different company
The website, the social posts and the printed material were each made by different people at different times.
It falls apart at small sizes
A logo designed for a screen becomes an unreadable smudge on a business card, a van door or a favicon.
Our approach
A system, not a single artwork.
A logo is one output. What you actually need is the set of rules underneath it — the colour values, the type, the spacing, the versions for each context — so anyone can produce on-brand material without asking.
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Logo built for every context
Full, compact and icon versions, tested at favicon size and at signage size before sign-off.
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A defined colour and type system
Exact values for screen and print, so nothing drifts between a website and a printed brochure.
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Guidelines people will use
Short and practical — what to do, what not to do — rather than a fifty-page document nobody opens.
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Full ownership of the files
Editable source files, all export formats, and the fonts licensing information you need.
What's included
What design work includes.
Full identity projects, or individual pieces if you already have a brand that works.
Logo design
Concept development and refinement, with full, compact and icon variants for every context.
Brand identity systems
Colour palette, typography, spacing rules and visual language documented and consistent.
Brand guidelines
A practical document covering usage, minimum sizes, clear space and what not to do.
Marketing collateral
Brochures, flyers, one-pagers, proposals and sales material.
Social media creative
Templates and campaign visuals sized correctly for each platform.
Print and signage artwork
Print-ready files for vehicles, signage, uniforms and packaging, with the right colour profiles.
Presentation and document design
Branded slide and document templates your team can actually use.
Web and UI graphics
Icons, illustrations and interface graphics consistent with the wider identity.
Rebrand and refresh
Modernising an existing identity without losing the recognition you have built.
Asset library
Organised, correctly named files so the right version is easy to find.
Outcomes
What consistency buys you.
You look your actual size
Consistent identity signals an established business before anyone reads a word.
Faster production
Templates and rules mean new material takes hours instead of restarting from scratch.
No more version confusion
One correct set of files, organised, so the wrong logo stops appearing.
Works at every size
From a favicon to a vehicle wrap without redrawing anything.
Anyone can stay on brand
Your team produces consistent material without needing a designer for every request.
Assets you own outright
Source files and full rights, so you are never blocked by a previous supplier.
How it runs
Understand, explore, refine, deliver.
Scope and price agreed in writing before anyone starts building.
01
Discover
Who you serve, how you want to be seen, and what the current material gets wrong.
02
Strategy
Direction agreed with references and rationale before design work begins.
03
Build
Concepts developed and refined through structured rounds of feedback.
04
Launch
Final files, formats, guidelines and asset library delivered and handed over.
05
Grow
Ongoing campaign and collateral work as you need it.
Questions
About graphic design & branding.
If yours is not here, ask us directly — you will get a straight answer rather than a sales call.
Usually three distinct directions rather than a dozen variations of the same idea. Three well-argued options is a decision. Twelve is a survey, and it tends to produce a compromise nobody likes.
Yes, fully, including editable source files and every export format. Font licensing is the one exception — where a commercial font is used we tell you which licence you need and why.
Often the better option. If people already recognise you, throwing that away is expensive. A refresh keeps the recognisable elements and fixes what is not working — proportions, colours, legibility, missing variants.
A logo and core identity is typically a few weeks including feedback rounds. A full system with guidelines and collateral takes longer. Feedback turnaround on your side is usually what determines the timeline.
Yes — including vehicle wraps, signage, packaging and uniforms, supplied as print-ready files with correct colour profiles and bleed.
Yes. Design and web development are the same team here, so the identity and the site get built to the same system rather than approximately matching.
Send us what your brand currently looks like.
We will tell you whether it needs a refresh or a rebuild — and which would be a waste of money.